ACTIFY INC. NAMES NEW MARKETING VICE PRESIDENT

Industry Veteran, Lynne Saunders, to Lead Marketing for 3D Visualization Company

SAN FRANCISCO, Calif — December 15, 2003 — Actify, the leader in client-server design visualization and collaboration solutions for the high technology, industrial automation and discrete manufacturing industries, today announced the appointment of Lynne Saunders as vice president of Marketing. Saunders brings to Actify over 15 years of international marketing experience in the high technology software industry, where she developed and managed a host of worldwide marketing programs for a high-profile list of companies including Autodesk and Oracle.

" Lynne brings a strong global track record of marketing success in the software industry and a thorough knowledge of design visualization and collaboration solutions," said Randy Ochs, president and CEO of Actify. "We expect Lynne's marketing expertise and CAD knowledge to be invaluable as Actify continues its aggressive worldwide sales and marketing initiatives."

"The available global market for Actify's products presents the company with an enormous opportunity," said Saunders. "Through focus- and benefit-oriented marketing programs, I fully expect Actify to emerge as the global leader in providing 3D CAD visualization solutions to customers and their supply chain."

Before joining Actify, Saunders held marketing management positions at Autodesk, Oracle, Aurigin, Information Storage Devices and YourSafety. Saunders has a proven background in company and product positioning, business and market development, product management, channel co-op program management, product line branding, public relations, e-commerce and Web site development.

About Actify
Founded in 1996, Actify is the award-winning leader of client/server CAD viewing solutions for the discrete manufacturing industry in North America. Actify's flagship SpinFire product line provides the lowest total cost of ownership with the highest scalability in quoting, estimating and manufacturing applications in its class. The Actify SpinFire solution is sold through authorized distributors and Value Added Resellers in North America, Europe and Asia Pacific. Privately held, Actify is headquartered in San Francisco, CA and is funded by Tierra Del Orro. For more information contact Actify at 415.227.3800 or visit www.actify.com

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